Digital Marketing
A comprehensive digital marketing course typically covers a range of topics designed to equip students with the skills needed to succeed in the digital landscape. Here’s a breakdown of what such a course might offer:
What you'll learn?
Introduction to Digital Marketing
- Overview of digital marketing and its importance
- Key digital marketing terms and concepts
Search Engine Optimization (SEO)
- On-page and off-page SEO techniques
- Keyword research and analysis
- SEO tools and analytics
- Best practices for optimizing content and websites
Content Marketing
- Creating and curating engaging content
- Content strategy and planning
- Blogging, video content, and infographics
- Content distribution and promotion
Social Media Marketing
- Platforms overview (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Social media strategy and planning
- Content creation and scheduling
- Social media advertising and analytics
Email Marketing
- Building and segmenting email lists
- Crafting effective email campaigns
- Email automation and drip campaigns
- Analyzing email performance metrics
Pay-Per-Click (PPC) Advertising
- Introduction to PPC and Google Ads
- Campaign setup and management
- Ad copywriting and targeting
- Budget management and performance tracking